Purpose: The purpose of this advertisement is to encourage kids to stay in school. With two iconic figures like Michael Jordan and Spike Lee the message is bound to get across the anyone who views it.
Audience: This advertisement generally reaches out to young children and teenager who are students. It can apply to any person who is attending school. I believe it was made to mostly effect children and teens to remind them to stay on the right track, or get back on the right track and stay in school.
Genre: This ad is similar to other ads that apply to children staying in school. Other famous people have made advertisements and commercials that try to encourage children to stay in school, and that school should be their number one priority.
Tone: The tone of this advertisement is pretty serious. Relating to children staying in school the ad should have a serious tone. This advertisement wants to get through to children in a serious manner, and to take school serious.
